How does selling via work?

January 2, 2023
Sellevate is the best-known and most popular webshop in the Netherlands. Since the founding of in 1999, it achieved a turnover of 4.3 billion euros last year. In addition to the Netherlands, is also very popular in Belgium, which has significantly expanded the potential consumer group. Since 2011, it has been possible for sales partners to sell via

Sales partners receive insight from via the 'partner platform'. So you see a part of marketing, branding, logistics processes, customer service and constant innovations. In this way, entrepreneurs are helped to improve sales. This makes it easy to start as a seller on

When you start as a seller you will receive a dashboard, also called a business account. Here you arrange logistics matters, prices, customer questions, etc. In the business account you will find the monthly invoice that pays you. This saves your work.


What else does offer?

You can choose how much work you outsource. For example, choose to outsource your entire logistics process to You send your product stock to the department store (fulfillment center). If something is sold, will pack and send the packages. This is called Logistics via (LvB). The advantages of this are:

  • You don't have to keep products in stock at home
  • Products are packed
  • Send orders daily
  • The rule: 'ordered before 11:00 PM, delivered the next day'
  • Customer service for LvB orders
  • Pack orders in packaging
  • Returns to
  • Your turnover increases by 30% on average

Entrepreneurship passively thanks to the use of LvB. In addition, you achieve the fastest shipping with this service. It is NOT mandatory to use LvB. If you prefer to send the shipments yourself, that is also possible. Then send your products via PostNL, DPD or another logistics point.

No cure no pay

Selling via has the advantage that you only pay an intermediary contribution when you actually sell products. If you don't sell anything, you don't have to give anything up. The 'no cure, no pay' system. Super useful for starting entrepreneurs, because you run little risk. The amount of the mediation contribution varies between 4% and 15%. If a consumer orders your products via, the money goes to At the end of the month it will be settled with the invoice on which you receive the money.

Starting entrepreneur on

You don't have to pay anything to start as a seller on You must ensure that you are registered with the Chamber of Commerce (KvK) so that you have a VAT number. This registration costs €50. A tip for starters: open a business account immediately. This way you keep your finances separate and your administration in order. Maintain an overview of your company. Want to know more about starting an online seller? Read more here .

Source: Chamber of Commerce

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